Ask : The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level is a book by sales guru Ryan Lavesque, about a glaringly obvious way to interact with prospective clients, but which only a handful of different kinds of businesses actually …
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The Psychology of Sales Call Reluctance [Review]
The Psychology of Sales Call Reluctance by George Dudley and Shannon Goodson is a critical and scientific look at a problem that plagues a lot of industries besides those with highly visible sales forces: Fear of Self Promotion. The Psychology of the Fear of Self Promotion–doesn’t ring quite the same. Dudley and Goodson have collected an …
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