I picked up Networking is Not Working by Derek Coburn because I’m making a more concerted effort to understand and engage with the professional network around my business. As I’ve sought to engage, I’ve joined professional meet up events, set up one-on-ones, followed up on almost everyone and had more than a few opportunities to just …
Category Archives: Book Reviews
The Psychology of Sales Call Reluctance [Review]
The Psychology of Sales Call Reluctance by George Dudley and Shannon Goodson is a critical and scientific look at a problem that plagues a lot of industries besides those with highly visible sales forces: Fear of Self Promotion. The Psychology of the Fear of Self Promotion–doesn’t ring quite the same. Dudley and Goodson have collected an …
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