Growth Hacker Marketing, by Ryan Holiday is a synopsis of the advancing “growth hacker” trend in marketing. Holiday was a marketing VP at 25, “self taught, self made”, and distraught to learn that his professional title was being given to someone new, the “Growth Hacker”. To oversimplify, marketing methods, for a long time now, have …
Category Archives: Book Reviews
The Five Dysfunctions of a Team [Review]
The Five Dysfunctions of a Team by Patrick Lencioni is a eminently readable book, mostly novelized, about why teams fail and what they need to work and perform at a high level. “If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, …