The Coaching Habit by Michael Bungay Stanier is either really good or aggressively mediocre, depending what else you’ve already read. The book is aimed at helping managers and small business owners stop being the deus ex machina. The god in the machine. The one who comes to the rescue and magically solves the problem. The goal here is to …
Tag Archives: marketing
Growth Hacker Marketing [Review]
Growth Hacker Marketing, by Ryan Holiday is a synopsis of the advancing “growth hacker” trend in marketing. Holiday was a marketing VP at 25, “self taught, self made”, and distraught to learn that his professional title was being given to someone new, the “Growth Hacker”. To oversimplify, marketing methods, for a long time now, have …