by William | Nov 23, 2014
Methods of Persuasion by Nick Kolenda is an applied psychology book about how to influence people. Kolenda is a ‘mind reader’ for entertainment purposes, though watching some of his acts on YouTube, he seems more one to dazzle the audience with psychology...
by William | Aug 18, 2014
Influence, by Robert Cialdini Ph.D., is a book about how we get duped all the freaking time. And, how we might be inadvertently duping other people all the freaking time. I was first introduced to these concepts by The Personal MBA, which really didn’t do...
by William | Aug 12, 2014
Deep Survival by Laurence Gonzales came out of left field for me (a referential analogy that I decidedly do not understand). I sometimes choose books off of the Personal MBA reading list, which is where I found this one. And since I typically don’t download...
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