As I said last week, I’m currently reading Dane Sanders’ Fast Track Photographer to help inspire some new thoughts on my photography business. He has quite a lot of interesting things to say. And today, I read something particularly pertinent, no just to a business in the technology industry, but to the endeavors of the church as well.
Sanders writes:
“If you embrace our times with an open mind, you will have a dramatic competitive advantage. Just remember that the day will come when things will change again. An attitude of staying creatively adaptable may be the single most important asset in extending your lifespan as a photographer…”
The landscape of the photographic industry is in a unique place historically. It won’t operate the way it used to and no one really knows what exactly it’s going to change into.
The church is in almost the exact same place. Although, we shouldn’t be competing with each other.
Thanks to massive changes in technology, our culture interacts in a way that is almost completely different from how it used to interact 10 years ago. And, no one really knows how it’s going to interact in six weeks, let alone in another 10 years.
The church is severely dwindling in its ability to reach a culture (not to imply that it is our approach that solely sustains our effectiveness). However, it’s hard to deny that it’s in part thanks to most Christian’s unwillingness to engage the culture in the way that the culture engages itself.
What does that mean exactly? I don’t fully know. But I’m betting it includes (but is not limited to) things like engaging in social networking technologies, not on a corporate level, but on a personal one. Many, many churches are attempting to build a corporate presence on sites like Facebook, Twitter and Youtube. But almost no churches are encouraging their members to sink themselves into these technologies personally.
But that’s where the culture is engaging. It’s not about having bible study in a Starbucks. It’s about going there yourself and doing what you do there. It’s not about having a Facebook page for your young adults ministry, it’s about having the whole young adults ministry on Facebook—from the members (who probably already have Facebook) to the pastors and lay people (who probably don’t).
This is just one (big) way our culture is operating, but the church is failing to. It’s nothing like how we used to do things, but it’s not going back to how it used to be (at least not any time soon). And, like Sanders explains, it’s not going to be like this forever. It will change into something else, and we must change with it.
As the church, we need to abandon our ‘culture’ and be a part of the larger one. It may look completely different, but at it’s core, failing to do so isn’t much different from failing to introduce yourself and build a relationship with the new neighbors next door. In fact, often, they might be one in the same.