Last Thursday my business participated with the national company Groupon to offer my services to customers at a massive discount. Like, over 90% in fact. Being that the offer is now complete, I thought I would share my initial reflections on the experience as a person and a businessman.

The images on the left are full size screen grabs of the offer and the comments section of the Groupon website.

It is too soon to really reflect much on my actual experience delivering such a bangin’ offer since I still have yet to actually go out and shoot any of these portrait sessions. But I have already interacted with many of my future portrait subjects who bought into the offer and I can say I’m very excited to see how this offer pans out for the future of my business.

For the offer, I worked with the Groupon representative/salesperson/somethingorother Emily. She was great. Always responding to emails and phone calls quickly. She even offered to answer questions on the comments page for me if I got too busy. I hope she got a healthy commission because she deserves it! (If you ever run a Groupon offer for your business, you should try and get her!)

Being fairly new in the world of business and marketing and having never leased much control over my customer relations to another company, I was anxious about how things would go. But Groupon made it easy and fun. Emily especially did a great job of making me feel comfortable with the whole ordeal. I’ve already recommended it to a number of business minded friends.

On the day of the offer I spent pretty much all day next to my computer answering questions via email, answering the phone and responding to comments on the Groupon website. It was busy, but exciting.

So far, the customers have been great. Four of the hundred and ninety-five portrait sessions have already been booked. One at Great Falls, two in Washington, DC and one hasn’t selected a location just yet. But I’m really excited to start shooting them. I’ve been working on building a (very) small team of photographers behind the scenes. I’m really looking foreword to using all these portrait sessions to deploy our collective talent.

The exposure, also, was invaluable. Thanks to Groupon’s model, I’ve already made a number of good contacts and potentially future wedding clients. And, my website spiked to nearly four thousand hits which has produced a pretty steady stream of phone calls from new and potential customers.

All-in-all, I highly recommend Groupon for businesses. So far, it’s a great experience. I have every intention of trying to run another offer next year. It’s also great for the customer. They get a great deal and an awesome opportunity to sample products and services that otherwise might cost them a lot of money.

Try it out!

A couple days ago I started reading a book by photographer Dane Sanders called Fast Track Photographer. The book attempts to help photographers better grasp the current climate of the photography industry.

While discussing education, especially as it applies to photography, he had this to say:

“In the era that’s quickly vanishing in our rear-view mirror, most of us defined professionalism based largely on time—how much time you spent paying your dues (historical time) and how much time you currently spend working [as a professional] (present time). Time was the defining element, and time used to be a reasonable measuring stick. But it isn’t anymore. Again, learning curves have flattened, due to new [technology] new software and new learning opportunities, among other things. It doesn’t take as long to go pro as it used to.”

Of course, Sanders is talking about going from amateur to professional photographer. As he describes, what it takes to become a professional is not what it used to be. Not necessarily less, just different.

But photography is based heavily on technology. It becomes an industry right on the edge of change. Among industries that change dramatically with technology, photography is high on that list. But as history has shown us, there is virtually no industry that is untouched by the technological advances of the last 30-40 years.

This has all gotten me thinking about the state of education and employment in general.

Photography, an industry that remains close to the cutting edge, has already almost completed an important shift: a photography degree doesn’t do too much for you as a pro. Many pros have no formal education at all. Learning mostly from the wealth of information on the internet, and their own hands-on experience.

The shift is starting to happen in other industries also. Hollywood has more “untrained” people than ever before. It’s also more more common for people to get hired as computer techs with no degree than it ever was before. Marketing, politics, sales, even religion, have an uncanny number of folk-professionals working in them.

It makes me wonder if the same shift that has happened in the photographic industry will happen in most other industries. In order to be hired, will mechanics need to go to trade school, or simply demonstrate the competency they gained from private learning? And, if things do pan out that way, what will that mean for our higher learning institutions? After all, with discipline and hard work, there’s virtually nothing to learn in a university that can’t be learned from lots of intuitive Google searches.

We live in an exciting time. It seems plausible to me that if technology keeps moving as fast as it has, there might be some folks with some very expensive, yet ultimately useless, degrees.