Marketing Power

I was truly impressed last night with the power careful marketing has on my mind. On my way home from a wedding consultation I found myself very, very hungry. Needing gas and still nearly an hour away from home, my first instinct was to pick up a Snickers bar.

A Snickers bar. What? I’m not even that crazy about Snickers. I mean, they’re good, but not great. The peanuts always get stuck in my teeth and they make you really, really thirsty. But, I wasn’t “going anywhere for a while”, so, of course, I needed to “grab a snickers”.

Then, when I got home, I looked at the extra bar I’d bought from the gas station. I hadn’t even noticed. But their marketing worked exactly as intended.

You win this time Mars Corporation.