I saw this ad today as I was doing my daily rounds reading blogs and such. It caught my eye because, frankly, the statistic wasn’t impressive to begin with, and even more so, neglects what is probably some important information.

“More than one in every ten victims knew the person who stole their identity.”

One in ten? Okay. Knew the person, how? Like, they were the teller at the bank they went to? Or they were the salesman they bought their car from? It’s really unclear. Maybe LifeLock delivers a great service. I don’t know. And I’m sure this kind of marketing will bring in some bucks. But only at the cost of decaying trust between family members and friends.

Lame. Seriously lame.