A few days ago I introduced my disgust of children’s television. Today, as I logged into the MySpace page for my photography, I was greeted with something I didn’t expect. This little link, right in the middle of the main page:

This was alarming for me. I’m betting you can figure out why. First of all, MySpace’s terms clearly state that users must be at least 13 years old to join. And while it does appear that Hannah Montana has a fan base of slightly older girls (as far as I can gather from message boards), who do you really think an afternoon Disney star’s real fans are? I’m betting it’s comprised mostly of preteen girls. Probably as young as 7 and 8 years old.
In fact, all over the web Miley Cyrus is toted as "age appropriate entertainment for preteens". If she’s gained a fan base of 13, 14 and 15 year old girls, it’s not the target market.
Then why is Miley Cyrus showing up as a featured article on MySpace’s front page where it’s against the rules for her target market to join? Here’s my hypothesis.
Yes, MySpace is no place for children. But my gripe is not with MySpace–at least not solely with MySpace. The entertainment industry stands to make huge amounts of money from the moral decline of our children. According to a study 10 years ago, by the time girls hit 18, only 11% still held their virginity. And that age is dropping rapidly. It’s not hard to see why.
When you sign up on MySpace, the website serves a random selection of advertisements covering a range of different topics. If you go digging through the "Accounts" page, you can find a place to choose which ads you want MySpace to focus on, but by default you get a good taste of all of it. Here are a few of the ads that I came across. Click them to see them in full size.

Chat, flirt, meet up? Really?



Or, how about this little doozy. There not even trying to hide it.

Now, I thought that maybe for children, MySpace would be more selective with their ad serving. So, I signed up as a 14 year old to see what would happen. Guess what? Nothing changed. Same ad set, subtly selling sexuality. In fact, even when I adjusted the ad preferences to show ads for "automobile enthusiasts" guess what kept greeting me at the top of almost every page:

If you’re a parent this should be concerning. Even if your child isn’t using MySpace. Why? Here’s the most subtle but clearest reason. Right along side MySpace’s ad for a "Day in the Life" of Miley Cyrus, appeared this ad…. for NipTuck:

NipTuck is one of those shows I probably wouldn’t even recommend adults watch. But there’s a link here. There’s a reason ads for Miley Cyrus, aimed at 10 year old girls, are showing up in the same market as NipTuck, for 20 year old girls. The answer is sex. Sex is a massive, massive industry where people stand to make massive amounts of money, most of which is in entertainment of some sort. It’s not an evil super-villian attempting to destroy our children for the sake of chaos, disorder and pain. It’s just a group of greedy business men who want more money and are willing to sacrifice our children’s innocence to get it.
Miley Cyrus may never personally tell our daughters to give-it-up at some party, but her witting cohorts will.
For the sake of their children, parents must realize that what is being said and shown is not the only thing that is being said and shown. Sometimes harmless household objects are used as deadly weapons. Almost everytime, harmless children’s television content is used as a deadly weapon and no one is going to protect the children if their parents won’t.